- Published on
RedNote Urgently Hiring English Content Moderators as TikTok Refugees Flood In
- Authors
- Name
- Leo Hunter
- @leohunteren
48 Hours and Counting: Your Post is Still "Under Review"
"What's happening? It's been two days and my post is still under review!"
This frustrated cry echoes across RedNote as thousands of former TikTok users face an unexpected reality: Chinese content moderation.
According to Reuters, RedNote gained over 700,000 new users in just the past few days. Sensor Tower reports a staggering 194% increase in US downloads compared to last week.
But there's a catch.
The Great Content Wall: Why Your Posts Keep Disappearing
Even a simple selfie with English captions can vanish.
Users report posts being removed for "unclear language" or "potentially causing negative experiences" - even when simply answering questions about American life.
One user's innocent question about US salaries? Deleted. A casual mirror selfie with English text? Gone. A harmless lifestyle vlog? "Under 48-hour review."
Behind the Scenes: RedNote's Emergency Response
Sources reveal RedNote is now urgently recruiting English-speaking content moderators.
Why? Because their current moderation system wasn't built for this sudden influx of English content.
The platform's strict Chinese content guidelines are clashing with Western posting habits. And it's creating a moderation nightmare.
What TikTok Refugees Need to Know
- Expect longer review times (up to 48 hours)
- English posts face extra scrutiny
- Content guidelines are stricter than TikTok
- Even innocent posts may get flagged
The Numbers Don't Lie
- 700,000+ new users in 48 hours
- 194% increase in US downloads
- 48-hour average review time
- Countless frustrated posts about moderation
What's Next for RedNote?
As January 19th approaches - TikTok's potential US ban date - RedNote faces a critical challenge:
Balance Chinese content regulations with Western user expectations.
Will the platform successfully bridge this cultural gap? Only time will tell.
But one thing's clear: If you're a TikTok refugee considering RedNote, prepare for a very different content moderation experience.
The Bottom Line
RedNote's urgent hunt for English content moderators reveals a bigger truth: The platform wasn't ready for this Western user surge.
As millions of TikTok users seek a new home, RedNote's strict content policies might just determine whether they stay or keep searching.
Are you a TikTok user affected by these changes? Share your RedNote experience in the comments below.