Essential Guidelines for TikTok Refugees on REDnote

Understanding REDnote's Unique Environment

For Chinese users of both Reddit and REDnote (小红书), the recent influx of TikTok users has been quite surprising, considering REDnote was primarily designed for Mandarin users with limited English content. Here are essential points that TikTok users should understand to avoid accidental bans and better integrate into this unique platform.

Content Guidelines and Restrictions

Political Content

Political discussions in China are more nuanced than many might expect. Chinese users frequently discuss politics of various countries, including domestic issues. However, there are important guidelines to follow:

Avoid aggressive or extreme political statements
Present balanced viewpoints that acknowledge multiple perspectives
Remember that Chinese education emphasizes dialectical thinking - seeing both upsides and downsides
Understand that platforms restrict political topics to prevent malicious manipulation and maintain social harmony

Historical Context

During 2005-2017, China's internet experienced challenges with:

Companies spreading rumors for profit
External attempts to provoke social discord
Deliberate misinformation campaigns

These experiences led to the current content moderation approach, balancing openness with social responsibility.

Prohibited Content

Drug-Related Content: Any positive discussion about drugs is strictly forbidden - this reflects deep cultural values against drug use
Gambling Content: Promoting gambling is prohibited due to its negative social impact
NSFW Content: The platform is family-friendly and accessible to all ages
Direct Links: Avoid posting direct links to prevent triggering spam detection
Excessive Ideological Content: Focus on practical aspects rather than theoretical "-isms"

Cultural Sensitivity and LGBTQ+ Topics

REDnote maintains an open attitude toward LGBTQ+ content, with specific guidelines:

Open discussions are welcome while maintaining respect
Avoid actively encouraging or suggesting identity choices, especially to younger users
Focus on sharing experiences rather than promoting specific lifestyles
Let individuals discover their own path without external pressure

Technical Considerations

Avoiding Accidental Restrictions

New Account Limitations: The platform's algorithms may be cautious with sudden foreign IP access
Waiting Period: Consider waiting briefly before posting to avoid triggering spam detection
Content Moderation: Automated systems might be more sensitive to international accounts

Platform Focus Areas

REDnote excels in these areas:

Fashion and Beauty
Arts and Creativity
Travel Experiences
Food and Cuisine
Lifestyle Tips and Tricks

Tips for Success

Content Focus: Align with the platform's core lifestyle themes
Language Approach: Consider bilingual content when possible
Cultural Exchange: Embrace genuine cross-cultural dialogue
Community Respect: Engage thoughtfully with the existing community